SEO Strategy: Content Brief
Content Brief ‘Toxic Traits’
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Headline: |
27 Toxic Traits Of Yourself And Others (And How To Spot Them) |
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Overview: |
Taking what is discussed in our competitors’ posts, our post will have an efficient list of toxic trait situations and examples. It’ll help all searchers looking to identify and improve themselves and better interact with others. |
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Target keyword: |
Toxic Traits |
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Secondary keywords: |
why are people toxic toxic person definition what makes a person toxic toxic traits examples toxic traits meaning bad personality traits toxic behavior signs you’ve become a toxic person signs of toxic people types of toxic people how to know if someone’s toxic |
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Searcher intent: |
Searcher is concerned about their personality habits(and maybe those of others) and are looking for ways to understand and improve themselves in such matters |
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Success criteria: |
To rank on page one of Google client would need to obtain a minimum of 1 RD per month for 12 months. Due to the low DR and RD rankings of this competing keyword with an outlier competitor: (fingerprintforsuccess.com), they are only obtaining an average of .5 RD’s a month; it is quite feasible to catch and supplant the position on the first page. |
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Target influencers: |
We will target websites that have linked competing “toxic trait” articles. Possible sharing from:
Possible Twitter Influencers: https://whynotthepodcast.buzzsprout.com/ |
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Word count: |
4500-5000 |
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Main takeaways: |
Identify the signs that you may have a toxic trait or personality and understand how you could improve yourself. Also, understanding who else you know in and out of work showing toxic trait personalities and how you might deal with them. |
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Competition: |
https://www.betterup.com/blog/toxic-traits https://www.scienceofpeople.com/toxic-traits/ https://www.happierhuman.com/toxic-traits/ https://www.fingerprintforsuccess.com/blog/toxic-traits Possible outlier |
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Outline: |
Introduction/Opening: Include the primary keyword in the first sentence to get the searchers attention and show that they are in the right place for the information they are looking for. <h2>Why Are People Toxic</h2> Start this with a definition of a toxic person and briefly explain how it may interfere with one’s life. 150 words max. <h2>Our 27 Toxic Traits Examples</h2> <h3>Being Judgmental</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each <h3>Manipulative Behaviours</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Attention Seeking Personality</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Arrogance</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Being Dishonest</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Being Overly Dramatic</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Showing Defensiveness</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>The Pretentious Person</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Self Importance</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>An Aggressive Personality</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Lack Of Respect</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Negativity</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Abusive Behavior</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Jealousy</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Overly Competitive</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Destructive Criticism</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Selfish Behavior</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Always The Victim</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Being Rude (Incivility)</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Dismissive Attitude</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Lying For Manipulation</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Gaslighting</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Holding A Grudge</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>A Lack Of Empathy</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Being Inflexible</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Self-Centeredness</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h3>Condescending Personality</3> Explain the device in your own words. Brevity and clarity are key. Show an actual example of each. <h2>Signs You’ve Become a Toxic Person And Fixing It</h2> Explaining how to recognize one’s own bad traits and how to improve one’s self <h2> Signs Of Toxic People And Dealing With Them</h2> Explaining how to recognize traits in others and how to deal with them. <h2>More Solutions For The Toxic Traits You Might Experience In Your Life </h2> A closing that relates to the intro and will compel the reader to take action.
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Other notes: |
To comply with the word count, every 27 examples should have an average of 100 words. That would put our word count to about the 2700 mark, leaving enough room (1800-2300) for the remainder of the article: intro, subheads, and closing.
The last two subheads, ‘Signs You’ve Become a Toxic Person’ and ‘Signs Of Toxic People And Dealing With Them, ‘should be thorough, including helpful ideas on helping oneself and dealing with others, respectively. Min. 500 words each. The content of these subheads will aid in going ‘above and beyond’ the competition. |
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