Skip to main content

What to Ask Yourself Before Your Business Blogging Quest

What are Business Blogging Best Practices and why do you need to write a blog? What is the purpose? Is it needed?blogging for business

Most will want to blog because they are promoting their product or service. But some will want to blog for fun. A more personal blog on social media can also be linked back to a business website as well if you wish your clientele to know that side of you.


Many professionals trying to help you build your business and marketing strategy will tell you that one of the most important things you can do to promote your business is to create a blog and post regularly not only on social media but also on your own business website.

They will also tell you that in order to be an effective blogger, you should not brag about yourself and your product (or otherwise act like a wheeler-dealer), but you also should not write posts that have nothing to do with your business—you need to strike a balance between the two.

That’s a lot to ask!

So, before you begin your blogging career, there are certain questions you need to ask yourself in order to put a strategy into play.

Is Blogging Good For Business

To understand where to start with business blogging best practices you must know just who are you blogging too.

It is absolutely essential to know your target audience. It is one of the top guidelines for copywriting understanding. It is essential because if your website caters to women who breastfeed, for example, your blog should not be about how you rebuilt your engine last weekend.

Match your post to your audience. Sounds absurd and too simple to neglect but you would be surprised at how much time is wasted by not understanding this simple formula.

What voice are you going to use in your blog? In other words, are you going to be completely professional or are you going to be more casual in your postings?

Do you really want your readers to know (and spread) the information you just posted? Sometimes bloggers can post very intimate details about their lives, publishing their posts before thinking about the consequences. And like a bullet, hard to call back. Even after deleting, the damage will be done.

Be sure you know the consequences of posting what you are going to … BEFORE you post it!

Is there useful information in your post? If you are posting to promote a business website, you will want your post to be a bit casual (as if you were talking to the blog reader in person, face to face, another copywriting fundamental) but you will also want to offer your readers some unique and useful information that is (even slightly) relevant to your business.

If you do this, they will return to your website again and again hoping to glean more useful information from your future posts.

How To Write a Blog For a Business

Best practices for business blogging also will ask of you:

How will you gain a readership?

How will you gain followers?

Typically, bloggers gain a readership by promoting themselves all over the social networking sites such as Facebook and Twitter.

They will use backlinks and links to their blog in the signatures of their emails. At some point, people will start clicking on their links and from there, word of mouth and continued promotion will help gain readership.

How often will you post? Set a regular posting schedule for yourself. Once you gain readership, they will come back on the days you post and devour your content.

Are you ready for it?

Some people simply cannot produce well-written, enticing content. If that’s your situation, perhaps it is better to leave blogging to someone with more experience or talent. Perhaps it can be one of your employees, or you could even hire a professional freelance writer to do it for you.

Blogging effectively is not easy. It is not a diary, but neither is it an all-out selling platform (people don’t like to be sold, another copywriting fundamental). Instead, it is a way for your customers and your potential customers to get to know you and interact with you.

When your customers know you on a more personal level, they will be more likely to stick with you and recommend you to others.

Business Blogging Examples

Below is one of the best blogs on the net for those looking to improve their website SEO. I use the Yoast Plugin on all my sites and they never cease to amaze me with the information that is contained in their weekly blogs sent directly to my email.

They are engaging and are always pushing for you to do better in business blogging practices.

This is a prime example of business blogging at its best and one which you should strive for to get the most out of your business sales and relations with your customers.





Please follow and like us: